Intention

No detail is redundant or arbitrary. Every design has a meaning, a story to tell, and a reason to exist.

Awareness

It is conscious of reality. It responds to the challenges and needs of the world we inhabit. It understands the user and their context as the sources and center of all meaningful insights.

Convergence

Unrelated technologies become more closely integrated and unified as they develop and advance. It is exponential progress where innovation sparks.